Innovation in public relations thinking and practice continues to come from all over the world.
Interestingly, in most cases the contributions are not from a single local source but from either regional or global perspectives.
Here are two very recent cases
The first you may peruse here, an initiative developed by Amanda Jane Succi, a professional and educator from Catania, Sicily who is also the General Secretary of the Global Alliance.
She convened last month in her home town a gathering of scholars and professionals from Mediterranean countries and others to discuss public relations in southern Europe, Middle East and Northern Africa.
If you go under the ‘programme’ heading you will see a number of pdf files of the various presentations. Amongst the more notable Holger Sievert, Gianluca Comin, Roberto Zangrandi, Dejan Vercic, Alban Bala, Ruth Avidar, Serra Gorpe.
The second has just come in and is a special issue of the journal Prism from Massey University of New Zealand.
Dedicated to global public relations, this issue has, amongst many others, contributions from Jim Grunig (a rationalization of his recent presentation in Hong Kong on the digitalization of pr), Sriramesh Krishnamurthy, Chiara Valentini
This, of course, is not to say that the US has stopped contributing. The Institute for Public Relations website is regularly making available new materials.
Yet the bulk of innovation today comes from outside the US: from Africa (king3), from Sweden (the network society and the communicative organization), from New Zealand, from Italy…and this is an excellent development.
